PR Is Back in the Chat: Navigating AIO and GEO

It’s no surprise AI has changed the way people search.

Nov 6 • 

Shape & Scale

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October 2025

Lessons We See on Repeat: Early-Stage vs. Later-Stage Startups

If you work with enough startups across stages, you start to notice the same mistakes playing out again and again — different companies, different…

Oct 30 • 

Shape & Scale

What Business Books Don’t Tell You About Starting a Company (And How to Handle It)

When you start your own business, you would be naive to not at least expect some challenges.

Oct 23 • 

Shape & Scale

From Agency to In-House to Founder: Q&A with Sophia Tavakol on PR That Actually Moves the Needle

We’re continuing our series of Q&As with industry peers and friends who are making waves in marketing, RevOps, and communications.

Oct 14 • 

Shape & Scale

The 5 Early Decisions That Saved Our Business (And What We’d Do Again)

When you’re building a business from scratch, every decision feels monumental.

Oct 9 • 

Shape & Scale

2026 Won’t Wait: What Companies Need to Do Now

For years, the dominant business model was “growth at all cost.” Companies raised massive rounds, burned through cash, and scaled as quickly as possible…

Oct 2 • 

Shape & Scale

September 2025

Marketing and PR Feel Impossible in 2025

Here's why.

Sep 25 • 

Shape & Scale

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What Makes a Successful Co-Founder Relationship?

Co-founding a company is often compared to getting married.

Sep 17 • 

Shape & Scale

Stop Hiring Your Way Out of Growth Problems

A Q&A with a RevOps Pro on Building Systems

Sep 10 • 

Shape & Scale

August 2025

Has Attribution Stifled Good Marketing?

It’s a question that’s begging to be asked in a world that is obsessed with being “data-driven.”

Aug 28 • 

Shape & Scale

Why PR and RevOps Need to Work Together in Today’s Startup Environment

What do PR and RevOps have in common?

Aug 21 • 

Shape & Scale

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The Biggest Mistake I’ve Made as a PR Pro

There are two types of mistakes you make as a PR professional.

Aug 14 • 

Shape & Scale

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