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The Biggest Mistake I’ve Made as a PR Pro
There are two types of mistakes you make as a PR professional.
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Shape & Scale
Non-Traditional Approaches to Traditional Industries: A Q&A with Industry Peers Around Brand & Creative
We’re thrilled to announce that we’re starting a series of Q&As with our industry peers and friends.
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Shape & Scale
3 Simple Things You Can Do Today to Improve Your GTM Engine
None of them include purchasing new tech.
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Shape & Scale

July 2025

How to Review Content Fast — Even If You’re Picky About Your Voice
Most of the content that drives a modern PR program isn’t flashy: It’s the building-block pieces that create a brand with stuff like contributed…
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Shape & Scale
What We Learned by Studying Ten Top Consultancies
There’s a certain image people have when they hear the word “consultant.”
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Shape & Scale
How to Build a Customer Journey Map
That works...
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Shape & Scale
From Slack Rants to a Real Business: How We Accidentally Built Shape & Scale
Shape & Scale didn’t begin with a pitch deck.
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Shape & Scale
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How to Actually Land Tier-1, Business Press in 2025
The Wall Street Journal might be every company’s dream feature, but most pitches never make it past a reporter's inbox.
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Shape & Scale
2

June 2025

What 3 Years of Running a Profitable, Lean Business Taught Us
Shape & Scale is officially three years old!!
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Shape & Scale
2
That New Tool?
It won't fix your business problems.
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Shape & Scale
When do you actually need a crisis comms plan?
Most companies don’t spend much time thinking about crisis communications…until they have to.
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Shape & Scale
Nobody Cares About Your {{FirstName}} Token
Why modern personalization is hurting your revenue – and what you can do to fix it.
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Shape & Scale
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