The #1 problem affecting your go to market.

Overlooking training and adoption has serious consequences.

60% of CRM implementations fail primarily due to user adoption issues. Read that again.

I’ve seen too many companies sink time and money into their HubSpot implementation, only to end up with phantom spreadsheets, clunky workflows, untrustworthy data, and frustrated teams. Once you get this far into it, it’s only a matter of time before people start pointing fingers at HubSpot as the problem. The difference between teams thriving with HubSpot and those merely surviving often comes down to one critical factor: training.

Poor Training Is Quietly Killing Your Revenue

The truth is that HubSpot issues aren't platform problems. They’re people problems.

If your team doesn’t know how to use it, the best features go untouched, and you're left with:

• Workarounds that create inefficiency and tech debt

• Dirty data that wrecks your reporting and forecasting

• Missed follow-ups and dropped deals

• A CRM that feels more like overhead than a growth engine

One RevOps leader I work with put it perfectly: "We were essentially paying for a Ferrari but driving it like a golf cart because our team didn't know how to use most features."

Good Training Pays for Itself

Smart companies treat HubSpot training as an investment, not an expense. I know from experience: The ROI is real. When done the right way, teams move faster, make fewer mistakes, and use the features they’re paying for.

And I know you’ll probably hate this even more, but the best programs I’ve seen aren’t one-and-done. They’re embedded in people's work.

What Good Training Looks Like

The most successful HubSpot rollouts I’ve seen all have a few things in common:

• It helps users do their job better

• Training is role-specific, not one-size-fits-all

• It’s built around your process, not just features

• Teams practice with actual company data

• Knowledge is reinforced over time, not just once

• Takes into account different learning styles

When these elements are in place, adoption improves, efficiency increases, and the platform starts to feel like it’s working with your team, not against them.

How You Know It’s Working

If your team is only tracking training completion rates, you’re missing the real story. Great training affects how your team operates and how your systems perform.

Here’s what I encourage clients to track instead:

• Adoption rates: Are users consistently using the CRM?

• Efficiency gains: How much time is saved on routine tasks?

• Error reduction: Have data quality issues decreased?

• Business outcomes: Has pipeline visibility improved?

If the answer isn’t yes to at least a few of those, you don’t have a platform problem—you have a training problem.

Solutions to Help Make This Easier

Building this kind of training program from scratch isn’t easy, but there are tools out there that can help.

One company we partner with is Supered.io. They’ve built a training platform for teams using HubSpot, which ingeniously tackles this problem.

Instead of traditional one-time trainings or static help docs, Supered delivers guidance directly inside HubSpot, right when your team needs it.

In my experience, it helps teams:

• Train in the flow of work, not outside of it

• Standardize processes across the organization

• Make documentation easily accessible and easy to maintain

• Reinforce best practices over time

• Turn HubSpot knowledge from “tribal” to institutional

Supered also tracks adoption, so you can see what’s being used, where people are getting stuck, and how training is translating to real outcomes. One client even shortened their sales cycle by 12% just by aligning training with their actual processes. That’s crazy when you really think about it.

If you’re trying to get more out of HubSpot without burning out your team, this is a great place to start.

You’re Closer Than You Think

HubSpot is powerful, but only if your entire team knows how to use it effectively. If you're not seeing the ROI you expected, it probably isn’t the platform. It’s your training. The good news is that it’s entirely fixable.

You don’t need to rip anything out or start from scratch. You just need to invest in enablement that actually works. This means training tied to real workflows, built for real users, and reinforced over time. I’ve seen what happens when teams finally get this part right. Adoption climbs, data quality improves, cycles shorten, and confidence goes way up.

If you’re serious about making HubSpot a growth engine instead of a glorified to-do list, consider how you’re training and adoption process for your current and incoming employees.